Envisioning Holograms (4)
How to come up with great ideas for holograms?
Nature is full of great art that creator made — the patterns are really different from man-made stuff. Observing the world is only half of the envisioning equation — the other half is the ability to come up with fresh ideas on demand.
The ideas for many of the best holographic experience come from ordinary objects and situations in the real world, not the digital realm.
Inspiration exercise #1 — Transition
Let’s take this very ordinary scenes from a doctor’s waiting room for example. What unexpected things can you imagine happening within this space?
You could easily imagine that giant sea turtle being shown in the television screen somehow escaping and starting to shown through the waiting room air right in front of us. Our minds make that relatively easy to do. But, how would it move exactly? What color would it be? Where are its friends? What does it sound like? Is its shell clean or beat up? How fast does it move? Does it look realistic or more like a garble video projection? — Dig into all the possibilities and get some creativity out of those ordinary things.
Inspiration exercise #2 — Transformation
This emergency light fixture looks like what to you? It looks like a robot.
Inspiration exercise #3 — Appearing
What hologram do you see behind the glass wall? Dinosaurs? Aliens?…Holograms can be anywhere and anything.
Inspiration exercise #4 — Adding or Augmenting
Inspiration exercise #5 — Always on
Realistic or Futuristic?
Combining both realistic and futuristic aspects of ideas is a great way to work in this medium. Speed is the key to moving your idea forward. Doing a hand drawn sketch or crafting a narrative about the feel of the experience you are looking for is a great way to start the envisioning process. There is no right way to envision your ideas. Just do it fast and keep moving!
